Virtual Sea N'otter Logo
One of the cycling industry's biggest tradeshows, Sea Otter 2020 was rescheduled for 2020 due to COVID19, but many vendors still had several new products to release. BTI decided to host a virtual tradeshow that spanned the course of a week with 5 videos or more uploaded each day from the industry's leading brands.
Since this wasn't Sea Otter we termed it Sea N'otter and I submitted this logo for consideration, and it was used throughout the campaign.
